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Beyond the ad ...

On a web page you visit, you see this ad amongst others.

"He told me that I was so beautiful in this picture that we should take advantage of it to make money, travel, get married, and buy the house of our dreams. I thought I would always have a choice; now, he scares me. " (Sofia, 23 years old)


Seduction, false promises, isolation, and threats are methods frequently used by pimps¹. These strategies serve to convince young women to enter or remain in the sex industry. Pimps are often experts at targeting the best method to use².

¹ HTNCC, 2013

² SRCQ, 2013

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